Cisco in the Coyote Valley free essay sample

Cisco in the Coyote Valley. In the discussion case of â€Å"Cisco in the Coyote Valley†, there are different stakeholders, which hold different interests in the company’s expansion. Some of these stakeholders are in favor of the company’s expansion and there are other stakeholders that are not. Different opinions like these will arise when expanding a business and a company needs to take that into factor when planning to expand. In the discussion case â€Å"Cisco in the Coyote Valley† there were relevant and non-market stakeholders. The relevant stakeholders are: the employees, stockholders, customers, suppliers, retailers and wholesalers. All of which may have a different opinion on the expansion of the company. The non-market stakeholders are: the community, activists groups, government, and the general public. Each of these stakeholders has different interests in the company. Let’s start with the relevant stakeholders, the employees interest in the company is for the company to â€Å"Maintain stable employment in firm, receive fair pay for work, and work in a safe and comfortable environment (Lawrence Weber p. We will write a custom essay sample on Cisco in the Coyote Valley or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 14)†. The employee is in favor of the Coyote Valley project, because it allows more employment opportunities and most likely more pay.The stockholder’s interest in the company is to receive a satisfactory return on investments in the company. The stockholder is in favor of the Coyote Valley project, because that enables the company to produce more, which causes the stockholder to gain more interest. The customer’s interest in the company is to â€Å"receive fair exchange: value and quality for the money that they have spent (Lawrence Weber p. 14)†. The customer is in favor of the Coyote Valley project, because that enables the customer to get products quicker, and of better quality faster.The supplier’s interest in the company is to receive regular orders for their goods. The supplier is in favor of the Coyote Valley project, because that enables the supplier to get more business and more profit. Finally, the retailers and wholesaler’s interest in the company is to â€Å"receive quality goods in a timely fashion at reasonable cost (Lawrence Weber p. 14)†. The retailer is in favor of the Coyote Valley project because it gives them more products to sell faster, as well as more gain monetarily. The non-market stakeholders, however, may have different views and opinions about the company’s change.For example, the community surrounding the Coyote Valley has mixed interests in the company’s expansion, some individuals think that it will help provide more jobs, and then there are others that feel that the company’s employment expanding will cause more people to move into the smaller communities surrounding the company’s property. Therefore the community is for and against the Coyote Valley project. The activist groups feel that the land should not be used for expansion, but for wildlife, etc. Therefore the activists are against the Coyote Valley project. The government’s interest in the company is basically, to provide more jobs for citizens in the area. Therefore the government is for the Coyote Valley project. The general public is like the community- it has mixed interests in the company. Therefore the general public is for and against the Coyote Valley project. As you can see, the relevant and non-market stakeholders in a company have a great affect on what the company will and will not do. Stakeholders in a way are apart of what drives a company to its knees or to the sky.